SELECTED WORK
STRATEGY. STORY. EXPERIENCE.
Work across sports marketing, content, fan engagement, and live experience alongside independent studies exploring the ideas that make sports brands matter.
01 • Professional Work
IOWA SPEEDWAY
Supporting NASCAR Cup Series arrival on its biggest stage in Iowa meant marketing more than a race weekend. Across two seasons, my work spanned integrated campaigns, digital and social content, promotional marketing, sponsorship activation and fan engagement surrounding consecutive sold-out NASCAR Cup Series events.
300+
Marketing & Communications Assets Created
100M +
Campaign Impressions
2
Consecutive sold-out NASCAR Cup Series events
100K +
Social Audience
~ 1M
Season Impressions
COLORADO EAGLES
My first experience inside a professional sports organisation taught me how quickly a game becomes something bigger once people are invited into the story. Across digital, social, and media relations, I worked to bring fans closer to the team before, during, and after game day.
40+
Press Conferences & Player Interviews Coordinated
02 • Professional Work
03 • Independent Culture Study
WHY 2016 MATTERED.
What 108 years of Cubs fandom can teach us about memory, identity, and brand.
What happens when generations of people inherit the same team, the same stories and the same hope, and then, finally, the ending changes?
​
An independent study of the Chicago Cubs, inherited fandom, place, memory, and what happens when a sports brand becomes part of a family's identity.
THE THROUGHLINE
DIFFERENT SPORTS.
DIFFERENT AUDIENCES.
THE SAME QUESTION:
WHY SHOULD SOMEONE CARE?
Whether I'm thinking about a campaign, a piece of content, a live experience or an entire brand, I start with the people on the other side of it.