WHAT I BELIEVE
I DON'T MARKET THE GAME.
I MARKET WHAT THE GAME MEANS TO PEOPLE.
The best sports brands don't manufacture meaning. They understand what already matters - the people, places, rituals, histories, and communities that make someone care - and they build from them.
SELECTED WORK
ABOUT JILLIAN
BEFORE I UNDERSTOOD BRAND, I UNDERSTOOD BELONGING
My career has taken me across professional soccer, NASCAR, hockey, and motorsports, working at the intersection of brand marketing, storytelling, fan engagement, and live experience.
What interests me the most is the relationship between a sports organization and the people who give it meaning. I think about why people belong, how brands become part of a place, how athletes and supporters connect, and what turns a moment into a memory.
I approach brand marketing with equal parts strategy and curiosity - understanding the culture first, finding the human truth within it, and building from there.