JILLIAN
MURPHY
Marketing & Media Professional
About Me
Hi, I'm Jillian Murphy. A marketing and media professional with a focus on the sports industry. I am a graduate of Colorado State University with a Bachelor's Degree in Journalism and Media Communications, with a concentration in Media and Public Relations.
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I am a social marketing and media specialist, writer, sports creative, and photographer. My biggest passions are creating engaging content for fans, while also showcasing my athlete's stories and teaching others about the people behind the teams. I feel strongly about growing female involvement in sports, specifically in the media arena. I look forward to continuing these passions wherever I go.
Work Experience
Iowa Speedway (NASCAR) - Newton, IA
Marketing Coordinator
February 2024 - Present
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Planned and executed over 15 internal and external marketing events.
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Enhanced brand visibility by developing and implementing targeted marketing campaigns
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Collaborated with cross-functional teams to establish successful execution of projects and campaigns
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Strengthened relationships with multiple key stakeholders by coordinating cross-functional promotional events
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Oversaw preparation of marketing copy, images, videos, emails, and other collateral
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Coordinated with design and media teams to develop over 50 high-quality creative assets
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Directed and executed 20 marketing and fan engagement experiences over an inaugural NASCAR Cup Series race weekend at Iowa Speedway
Circuit of the Americas - Austin, TX
Events + Hospitality Intern
September 2023 - December 2023
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Communicated directions to some of the 400,000 patrons during the Formula One Lenovo United States Grand Prix
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Provided customer service support during multiple events, ensuring guests had a positive experience. Including offering concierge services such as providing information about nearby attractions and transportation on property
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Assisted management staff with administrative tasks such as filing paperwork or creating documents when needed
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Worked with multiple vendors through phone calls and emails
Tony Stewart Racing (NHRA) - Morrison, CO
Communications Intern
July 2023
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Handled social media content creation for the Mile High Nationals at Bandimere Speedway
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Liaison for Dodge media day with team drivers Leah Pruett and Matt Hagan
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Created and edited video content for team sponsor, Johnson's Horsepowered Garage
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Assisted with at-track schedule and getting drivers to media appearances
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Assisted with race recap sent to media members
Colorado Eagles - Loveland, CO
Social/Digital Media Intern
August 2021 - August 2022
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Managed social channels spanning over 100K followers with compelling digital copy and content
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Pulled social media analytics to tailor content toward successful metrics
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Developed image, copy, and video content across social media channels centered on increasing brand awareness and engagement
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Created memorable photography for games and up to 25 sponsors on game nights
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Operated television equipment, in-arena lighting, and game operations equipment
Colorado Eagles - Loveland, CO
Media Relations Intern
September 2020 - August 2021
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Established and maintained relationships with community, journalists, and media groups
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Helped prepare and distribute press materials to over 20 media members on game nights
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Assisted with the setup and execution of more than 20 press conferences and individual player and coach interviews
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Created various communication materials under managerial supervision
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Shadowed multiple PR professionals regularly within the AHL and NCAA Ice Hockey
Education
Colorado State University
B.A. Journalism and Media Communication
2023
Concentration in Media and Public Relations